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The Marketing Strategy Show

Jul 25, 2017

One of the key elements of your marketing plan is understanding who your buyers are, knowing who you are selling to and where they are in their buyers journey. A buyer persona can help fill in some of these blank spaces.

Jul 12, 2017

With a proper CRM you can avoid a lot of the hassles of employee turnover by having all your customer relationship information digitized and transcribed for easy access and searching.

One of the biggest challenges when implementing your CRM is getting the salespeople to actually use it.