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The Marketing Strategy Show


Feb 18, 2020

In a world where video is becoming more and more prominent, some may think written content's days are done. This is definitely not the case, because well-written and engaging content can attract new leads, build credibility, nurture new leads, and help you convert and build long term, repeat business.

Nowadays, we often see written content that just doesn't cut it. It's too focussed on what the business does or what Google wants rather than what the reader wants. But if done right, written content can be a great marketing strategy for your business.

In this episode, Kym Heffernan was joined by Leanne Shelton, a self-proclaimed English nerd at heart, Leanne is extremely passionate about the written word and loves working with Health & Wellness business owners to prepare effective content marketing strategies to best suit their target audiences.

Leanne covers:

  • What blogging is and how important it is to business
  • How to structure an engaging blog
  • How long should a blog be?
  • How frequently should you write a blog?
  • Blog topic ideas